Aklan, Philippines – When you think of Boracay Island, it’s the pristine beaches, crystal-clear waters, and lively vibe that come to mind. But for one thrilling week in late October and early November 2024, the island’s White Beach transformed into a sports arena, thanks to Boracay Xpress, the only homegrown ride-hailing app on the island.
More than just a convenient transport option, Boracay Xpress cemented its commitment to the community and sports by sponsoring two major events. From October 26th to 28th, the app partnered with the Boracay Local Government Unit (LGU) for the 3-on-3 Beach Basketball Tournament, offering an impressive 50,000-peso grand prize. Then, just days later, from October 30th to November 3rd, Boracay Xpress joined forces with the International Tennis Federation (ITF) and the Boracay Racquet Sports Club to host the International Beach Tennis Event, featuring professional athletes competing for global rankings.
The back-to-back events ignited the island with energy, attracting both locals and tourists to witness the sheer talent on display. Boracay Xpress proved it’s not just about rides; it’s about making a difference.
A Slam Dunk: 3-on-3 Beach Basketball
From October 26th to 28th, White Beach buzzed with excitement as teams clashed on the sandy courts for the 3-on-3 Beach Basketball Tournament. This wasn’t your typical game of hoops—playing on sand added an extra layer of difficulty, demanding agility, stamina, and strategy from the participants.
The 50,000-peso grand prize drew fierce competition from both seasoned athletes and local talents eager to prove their skills. The games were intense, with every point celebrated by the crowd. Locals cheered passionately for their favorite teams, while tourists found themselves swept up in the infectious energy of the matches.
The tournament wasn’t just a sporting event; it was a community celebration. Food stalls, live music, and Boracay Xpress giveaways created a festival-like atmosphere. Families gathered to watch the action, children played in the sand, and the sunset provided a breathtaking backdrop to the exciting games.
For many, the event wasn’t just about winning but about showcasing the island’s love for basketball and its vibrant community spirit.
Serving Up Excellence: International Beach Tennis
The action didn’t stop there. Just days after the basketball tournament, Boracay Xpress shifted gears, sponsoring the International Beach Tennis Event from October 30th to November 3rd. This time, the focus was on world-class competition as professional athletes battled for rankings under the ITF.
Held in collaboration with the Boracay Racquet Sports Club, the tournament turned White Beach into a high-stakes sand court. Spectators were treated to thrilling matches featuring lightning-fast volleys, powerful smashes, and impressive displays of athleticism.
Athletes from across the globe showcased their skills in singles and doubles matches, leaving fans in awe of their speed, precision, and endurance. The beach tennis event wasn’t just a spectacle; it was a testament to Boracay’s potential as a destination for international sports.
Local and international attendees alike were drawn to the event, with many expressing admiration for the island’s ability to host such a professional competition. The tournament solidified Boracay’s reputation as more than just a leisure destination—it’s now a hub for sports tourism.
Why Boracay Xpress is More Than a Ride-Hailing App
For Boracay Xpress, sponsoring these events was about more than exposure—it was about giving back. As the island’s only homegrown ride-hailing app, Boracay Xpress has always prioritized community engagement.
“We believe sports have the power to unite people,” a company spokesperson said during the events. “By sponsoring these tournaments, we’re not just supporting athletes; we’re building a stronger, more connected Boracay.”
Local athletes had a rare chance to compete on a global stage, gaining exposure and experience that could propel their careers. Meanwhile, the influx of visitors for these events boosted the island’s economy, benefiting local businesses and showing the world what Boracay can offer.
The Impact of Sports on Boracay
Boracay’s sports scene has always been vibrant, but these events elevated it to new heights. The 3-on-3 Basketball Tournament showcased the island’s love for the sport, while the International Beach Tennis Event brought global attention to Boracay’s potential as a premier destination for competitive sports.
For the locals, it was a chance to shine. For tourists, it was a unique way to experience Boracay beyond its beaches and parties. And for Boracay Xpress, it was a way to solidify its role as a community-focused brand that goes beyond providing rides.
What’s Next for Boracay Xpress?
After such a successful week of sports, the big question is: what’s next? Boracay Xpress has hinted at future partnerships with local and international sports organizations, promising more thrilling events on the horizon.
“Sports are just one of the many ways we’re connecting with the community,” the spokesperson teased. “Stay tuned to our Instagram and Facebook pages for updates on where we’ll be next.”
Whether it’s basketball, tennis, or a brand-new sport, one thing is clear: Boracay Xpress is dedicated to supporting athletes and enriching the island’s culture.
Follow the Action
Missed the events? Don’t worry—Boracay Xpress has all the highlights and updates on their social media channels. Catch behind-the-scenes content, thrilling match recaps, and announcements for upcoming events on Instagram and Facebook.
More than just a ride-hailing app, Boracay Xpress is shaping the island’s identity, one event at a time. So, the next time you’re on Boracay, book your rides—and experiences—with Boracay Xpress.
Stay tuned, Boracay. The best is yet to come!
To learn more about Xpress please visit, www.xpress.ph.
